Kitchen Towel Project
Addressing the Global Textile Waste Crisis
The Frankfurt hub tackles one of the world's most pressing environmental challenges: the 92 million tons of textile waste produced annually, with less than 1% currently being recycled.
"We're starting with the most urgent problem in textile waste – polyester," said Patrik Frisk, CEO of Reju. "It is a system that extracts finite resources creating textile waste with no responsibility for end-of-life. Reju is going to change that by unlocking a new system through critical partnerships around the world."
Revolutionary Technology and Backing
Owned by Technip Energies, a world-leading engineering and technology company, Reju leverages groundbreaking technology originally developed by IBM Research. The company is creating an entirely new circular infrastructure for recovering, regenerating, and recirculating textile waste at industrial scale.
The end product, Reju Polyester, boasts a 50% lower carbon footprint compared to virgin polyester and can be regenerated infinitely, offering a sustainable alternative to traditional textile production methods.
Industry Veteran Leadership
Frisk, an industry veteran with executive experience at Under Armour Inc. (former CEO), Aldo Group (former CEO), and VF Corp., leads the company alongside Alain Poincheval, COO and 35-year veteran of Technip Energies.
"Technip Energies brings over 65 years of engineering experience across 34 countries," said Poincheval. "We have proven expertise in accelerating climate solutions, combining engineering and construction capabilities with technological know-how as we drive towards a less carbon-reliant economy."
Building a Circular Textile Ecosystem
Reju guarantees complete textile-to-textile traceability from waste materials that would otherwise be buried, burned, or dumped. To enable this transformation, the company is partnering with upstream partners to recover, collect, and sort textiles, creating a circular textile system that doesn't currently exist at scale.
"Our Regeneration Hub Zero in Frankfurt is a significant milestone, showcasing how this advanced technology addresses the global textile waste problem," Frisk added. "We will build infrastructure, scale technology, comply with regulation and, in the end, help the textile industry evolve and enable a change in behavior."
About Reju
Founded in 2023 and headquartered in Paris, France, Reju is owned by Technip Energies and focused on creating sustainable textile-to-textile regeneration solutions. The company combines expertise from veteran industry leaders with Technip Energies' proven engineering capabilities to scale circular textile infrastructure globally.
