Kitchen Towel Project

Circularity

Making impact with circularity is not easy. The advantages of low cost labor, energy and water intense materials, the use of toxic chemicals and a linear make-take-waste mentality weigh heavy. Fortunately, making sustainable choices and taking responsibility for the long term effect of your products, is gaining traction. At first with some front runners, pioneers in the industry, organizing small scale experiments. But the rise of more substantial, industry scaled solutions is visible. Helped, of course, by the European legislation that will create a more level playing field for those who want to do good.

Kitchen towel

Cibutex invited its members to use as much end-of-life material as possible with current techniques, in the production of a very common, high volume item: the simple kitchen towel. The experiment took a lot of testing, adjusting and resetting, but finally a 50% recycled kitchen towel was produced. In a second phase, the experimental data were used to produce a commercial volume of these items. The result is a industry standard kitchen towel with a very sustainable story. A must have for hospitality companies that have, or want to have, a true, genuine green image. And a strong asset for textile producers who will need to be compliant with the EPR legislation.

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